How a company becomes worth more.
The work begins on your side and then crosses to your team's. Each step earns the next, and you go as far as the work earns.
Your side first. Then your team's.
The firm's side first. Then management's.
The work has two sides. ValueX is yours alone. Design12 and Build90 belong to your leadership team, and they start from what you bring to them. Plans stall when a team starts building before the owner is clear about what they want, so we start on your side.
The work has two sides. ValueX belongs to the firm. Design12 and Build90 belong to management, and they start from what the firm brings to them. Plans stall when management starts building before the firm's expectations are on the table, so we start on the firm's side.
ValueX
You see where value concentrates and where it leaks, what sits with you personally, and what you want from your next chapter, written down.
We start from the thesis and the value creation plan, in whatever form they exist today. Often that is an investment committee memo, a 100-day plan and an EBITDA bridge, and the views that matter most never made it onto paper.
Then you decide what your team needs to hear and what stays with you.
ValueX gets them stated, and the firm decides what management needs to hear.
See ValueX ›Design12
We introduce the work, and then you give your team the overview and the starting point they inherit. Over three workshops, your leadership team builds three years of direction, reviewed monthly and reset each year. Ninety days of support come with it.
We introduce the work, and then the CEO gives the overview and the starting point the team inherits, with the firm's thesis already inside it. The leadership team turns it into three years of direction.
See Design12 ›when
needed
Build90
When the situation calls for it, Build90 extends the work. We build a growth operating system around your company and deliver it in ninety-day cycles across three phases of value creation: Foundation, Momentum and Advantage. The company moves through them at the pace it can hold.
When the hold calls for it, Build90 extends the work. We build a growth operating system around the portfolio company and deliver it in ninety-day cycles across three phases of value creation. Each cycle closes with one question to the sponsor: is it time to pursue a capital event in the next ninety days?
See Build90 ›Each one earns the next. Nothing starts until ValueX says what to build. Before any of it, the free Structural Value Diagnostic is a seven-minute read on where your value is strong and where it is eroding.

What it looks like in the room.
Not a presentation. The leadership team sits with the plan in front of them and makes the calls themselves. The facilitation is ours. The decisions are theirs, and that is what makes them hold once everyone goes back to work.
Get clear first. Then build, sprint by sprint.
This map is drawn in the capital partner's terms, the EBITDA bridge and the share of plan completed. Owners can read the same arc in the phase cards below.
Foundation
The blueprint meets reality.
Momentum
The rhythm holds without heroics.
Advantage
The structure becomes an edge that's hard to copy.
Built for the world after financial engineering.
The math has changed. Hold periods are extending, capital costs more, and the growth needed to clear an exit keeps rising. Financial engineering can no longer carry the return; it has to come from fundamentals.
Start with a conversation.
A free workshop, a ValueX read, or a straight conversation. The call is yours at each one.
The owner path ›Give the hold a rhythm.
The same two sides, engaged by the firm.
The capital path ›Start a conversation.
We'll take a straight read on where your business stands and what's in the way.
Start a conversation